domain names

The Domain Halo Effect

March 27, 2012 By puranjay Leave a Comment

Why does a domain name have value?

I’ve struggled to answer this question, not because the answer is unforthcoming, but because no particular answer ever seems right.

I could say that domains are valuable because they help you climb up the SEO ladder. But that would exclude a majority of brandable domain names.

I could say that domain names help you build a better brand. But again, that would leave out most keyword domain names.

[Read more...]

Filed Under: Opinion Tagged With: domain names

Are Domains in Trouble? No, Not Quite

March 12, 2012 By puranjay 2 Comments

Are domain names heading down the hole into irrelevancy? This rather sensationalist post over at TheDomains suggests so, even though Michael ends up debunking most of the fears arising from such a claim. I encourage you to read the original post and arrive at your own conclusions, but for those short on time, here is an executive summary:

According to a guy named Gus, who professes to have some insider information on Google’s upcoming algorithm changes, Google will soon start showing a user results based solely on his location. This means that exact match domains won’t get the preference that they do in search results anymore.

[Read more...]

Filed Under: Opinion, SEO Tagged With: domain names, google, seo, serps

Big Media Still Doesn’t ‘Get It’: Comcast Announces Launch of New Streaming Service, Doesn’t Own Matching Domain Yet

February 22, 2012 By puranjay 1 Comment

It happens over and over again: big media company announces launch of new service with much gusto and fanfare. Once the wheels have been already set in motion, someone at the company has a moment of epiphany: “Hang on, we don’t quite own the matching domain yet!”.

As Eliot Silver notes, Comcast announced the launch of a new streaming service, Streampix, to directly compete with the 800lb Gorilla in the ring, Netflix. Netflix, I don’t think it needs to be said, is the undisputed leader in the video streaming space with hundreds of millions of dollars in revenue and millions of paying subscribers (current market cap: $6.51B). If Comcast is to have any chance of toppling it from the Numero Uno spot, it’ll have to bring out the big guns and fire them hard.

But before Comcast could even step into the ring, it bungled up one of the most fundamental rules of marketing: own the .com before you announce your product.

[Read more...]

Filed Under: Domain News Tagged With: domain names

The Domain King and Others Who “Get It”…

January 12, 2012 By Scott Smith Leave a Comment

Love him or hate him you have to give Rick Schwartz credit because credit is due. For those that have never heard of the self-proclaimed Domain King, Rick is one of the most successful domain asset managers and, even though he has cut back a bit recently, he remains one of the most proficient domain bloggers slugging it out on the web today.

He is also the south Floridian that sold iReport.com to CNN for $750,000, (now iReport.cnn.com), Candy.com to the Melville Candy Company for $3 million plus a revenue share, Men.com for $1.3 million and signature others.